It's Greener In Here

The Office of Sustainability at the University of Toronto contracted me to help them develop a new campaign and visual identity around the new greener campus initiatives. Designed to promote and reward participants of environmental initiatives, the "It's Greener In Here" campaign was developed. Through an iterative design process I produced the look and feel, usage guidelines and initial applications of the design concepts. IGIH appears through the tri-campus landscape at UofT, on vehicles, signage, stationery and digitally.